Grab the Bull by the Horns

Here’s my recent business bio. I was the Founder, Chairman and CEO of BuildFax. Lots of folks called BuildFax the CarFax for real estate. Verisk, one of our longtime customers with $2.88B in 2024 revenue, acquired BuildFax in October of 2019. I worked for Verisk until August of 2021 helping to enhance their competitive intelligence capabilities. More detail on my business biography can be found here.

Regenerative agriculture can provide us with healthier food, replenish our water supply, improve habitat for birds, bees, fish and other wildlife, dramatically increase profits for our farmers and ranchers, reinvigorate rural economies, reduce greenhouse gas emissions and pollution by eliminating expensive chemical fertilizers, pesticides and herbicides, which saves farmers & ranchers tons of money. Regenerative agriculture can also remove carbon dioxide (CO2) from our air via photosynthesis (High School Science 101), which releases pure oxygen up into the air and puts carbon down into the soil to help grow greener grass and more abundant crops.

To supplant chemical fertilizers, pesticides and herbicides, we’ll need cattle on farms and ranches that are grazed intensely in one pasture, then moved to a second pasture, then a third pasture, and so on, just like the buffalo once grazed our American prairie, where five miles of grass root systems could be found in one square meter of grasses with roots 10 to 15 feet deep.

So, how do we accomplish the seemingly impossible task of converting the 12 billion agricultural acres on Planet Earth from industrial agriculture to regenerative agriculture, and this new/old way of grazing cattle known by several names: rotational grazing, planned grazing and buffalo biomimicry? Any weather worn old Texas cowboy will tell you, “You can solve the toughest problem on Earth if you just Grab the Bull by the Horns.”

Speaking of solving tough problems, Grab the Bull by the Horns will create a philanthropic arm that reaches out to help people in America and around the world who suffer from food insecurity.

Our multi-faceted, multi-billion dollar regenerative agriculture focused global media franchise, will be built around our Grab the Bull by the Horns Reality Competition TV Show, that we believe can be franchised in more than 50 countries. The company will also feature a nature-based, science-verified CO₂ removal & reduction carbon credits developer component that will become a nature-based carbon credits category champion, as well as an exciting and existential regenerative agriculture data analytics component.

I attended the business school at The University of Texas in Austin way back in the 20th century. My grandmother’s uncle, a flamboyant trial attorney in Fort Worth named Wild Bill McLean, received his law degree from UT Austin, where he was also the quarterback on the very first Longhorn football team way, way back in the 19th century, 1893 to be exact. Those Longhorn lads went undefeated at 4-0 on the gridiron that first year.

The point to this lengthy Longhorn history lesson being, I come from a long line of folks who know exactly how to Grab the Bull by the Horns. My LL branded Longhorns measure 9 feet 4 inches from tip to tip and once upon a time belonged to legendary country singer Loretta Lynn.